[IxDA Discuss] Why do we insist on placing the logo in the top left corner?

[Dmitry Nekrasovski]

Here's a study from a few years back showing that users overwhelmingly
expect the Home link (whether associated with the logo or not) to be
located in the top left corner:

http://psychology.wichita.edu/surl/usabilitynews/62/web_object_international.htm

Of course, this study reflects the expectations of a sample of U.S.
users - those of people in other countries will likely vary.

Dmitry

On 8/7/07, Keiyu Kamatani <banzai78.ixda at gmail.com> wrote:
> Hi everyone.  First post here (excluding the job post a few days back).
> What I wanted to ask everyone here is why does the logo need to be in the
> top left corner of a page?  Is this simply a consequence of convention?
> Have there been studies indicating that users get frustrated when the logo's
> placed on the right side?  Or is there a more fundamental issue of
> usability?
>
> I'm covering my bases in regards to:
>
> - The logo being a home button by including home in the global nav.
> - Making sure the design reflects the brand identity with enough strength
> that in the event the logo's hidden (i.e. small screen) the brand doesn't
> suffer.
> - Leveraging the unconventional method of right-side placement to its
> fullest (there's a lot you can do actually).
>
> What are some of your thoughts regarding this issue?
>
> Keiyu Kamatani
> HeathWallace (HK) Ltd
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://beta.ixda.org/guidelines
> List Help .................. http://beta.ixda.org/help
> Unsubscribe ................ http://beta.ixda.org/unsubscribe
> Questions .................. list at ixda.org
> Home ....................... http://beta.ixda.org
>