[whatwg] ALT and equivalent representation

[Martin Atkins]

Shannon wrote:
> 
> The ONLY "business" justification I have for using alt tags is that a 
> w3c valid site REQUIRES them and this may increase the sites Google rank 
> (which is just speculation really). If you take the requirement out to 
> use them on every image in a valid site then you take away much of my 
> argument for using them at all.
> 

In many juristictions, a company can face legal action if its website is 
not "accessible" per some standard or set of standards. This is the 
business justifaction I usually use; here in the UK, the Disability 
Discrimination Act[1] is the relevant reference.

[1]http://www.webcredible.co.uk/user-friendly-resources/web-accessibility/uk-website-legal-requirements.shtml